Primal State Performance GmbH

Creative Strategy Lead – Paid Content

Primal State Performance GmbH

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

Tech Stack

Tableau

About the role

  • As the Creative Strategy Lead (all genders) at Glow25, you'll be the strategic and creative backbone of our paid media function.
  • You combine a strong performance mindset with a combination of data driven and creative thinking and lead our Ad Creation team with clarity, energy, and focus.
  • Develop cross-channel creative strategies (paid search, paid social, native ads), turn product insights and customer data into testable ad concepts, and orchestrate a smooth, data-driven creative workflow with your team of long and short form copywriters, video editors, project managers, and UGC creators.
  • Take on direct leadership of our Ad Creation team – from copywriters and video editors to project managers.
  • Responsible for the strategic direction of our paid content across Meta, TikTok, Native, Google, and other platforms – aligned with performance and new customer acquisition goals.
  • Translate campaign requirements into creative briefs and define testing roadmaps in close collaboration with Media Buying.
  • Coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow.
  • Work closely with the Brand team to ensure a foundation of brandformance ads alongside more performance-driven content.

Requirements

  • Experience with UGC Ads, Image Ads, Video Ads, Advertorials, Sales Pages, Long form Content
  • 4–6 years of relevant experience in performance marketing or creative strategy
  • Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising
  • Experience in creative testing & iteration : confident in analyzing performance KPIs like hook rate, CTR, ROAS
  • Performance-first mindset: You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth—no fine art, just full-throttle impact.
  • Proven track record in managing creative teams – ideally with direct leadership responsibility
  • Solid grasp of digital funnel mechanics – from ad to landing page to conversion
  • Skilled in prioritization, briefing, giving feedback, and leading retrospectives
  • Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams
  • Familiar with tools like Asana, Meta Ad Library, Google Analytics or Tableau (or similar).
Benefits
  • Work flexibly, in the way that suits you best.
  • Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.
  • Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.
  • Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.
  • Enjoy 40% off our entire product range – yes, everything.
  • Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!
  • Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
  • After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.
  • Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
  • Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.
  • Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.
  • Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
UGC AdsImage AdsVideo AdsAdvertorialsSales PagesLong form ContentPerformance MarketingCreative StrategyCreative TestingDigital Funnel Mechanics
Soft Skills
LeadershipPrioritizationCommunicationStakeholder ManagementFeedbackCreative BriefingTeam ManagementData-Driven ThinkingClarityEnergy