Primal

Performance Marketing

• Managing and optimizing ad campaigns across various platforms to achieve client goals.
• Collaborating with internal teams to address technical ad-related issues and propose optimization strategies.
• Providing actionable insights through detailed performance reports.
• Supporting the development of team expertise and ensuring alignment with company processes.
• Leading the execution of integrated marketing campaigns across multiple channels, ensuring alignment with client objectives.
• Monitoring campaign performance metrics (e.g., ROI, ROAS, Conversion Rates) and providing actionable insights for optimization.
• Building long-term client partnerships by addressing their needs and delivering exceptional outcomes.
• Collaborating with internal teams, including operations, creative, and strategists, to ensure seamless campaign execution.

Account Manager

• Serve as the primary contact for SEO clients, building strong relationships and ensuring satisfaction.
• Lead client meetings, including onboarding, performance reviews, and strategic discussions.
• Communicate recommendations and insights created by SEO specialists in a clear, business-friendly way.
• Identify opportunities to expand service offerings and deliver additional value.
• Ensure clients fully understand strategy, progress, and next steps.
• Coordinate with the SEO team to ensure smooth execution of all deliverables.
• Manage timelines, priorities, and communication between clients and internal teams.
• Monitor overall account health and escalate issues when needed.
• Contribute to internal process improvement and knowledge sharing.

Account Manager, SEO

Full-stack Engineer

• Develop and manage custom-built CRM and web application portal
• Build front-end and back-end features and enhancements
• Maintain and implement new API integrations
• Collaborate with Project Manager and development team to scope and deliver custom tools
• Write clean, functional, and maintainable code
• Test, debug, and fix complex issues
• Develop and manage secure, well-performing databases and applications
• Ensure software responsiveness, scalability, and efficiency

Full Stack Developer

Social Media Manager

• Develop and execute KOL/influencer strategies to align with social media campaign objectives.
• Establish new influencer relationships and stay updated on the latest social trends.
• Oversee campaign processes from planning to execution while ensuring quality standards.
• Build and nurture relationships with influencers through outreach efforts (e.g., emails, direct messages, calls).
• Monitor influencer content to ensure alignment with Primal's standards and client objectives.
• Develop campaign plans and maintain a database of influencer details.
• Analyze performance metrics to identify campaign successes and areas for improvement.
• Collaborate with internal teams to ensure seamless campaign execution.
• Prepare reports and presentations summarizing campaign performance and insights.
• Generate creative ideas to enhance campaign effectiveness and brand visibility.

Performance Marketing

Account Manager, SEO

Full Stack Developer

Social Media Specialist, KOL