PRIMAGAS Energie GmbH

Performance Marketing

• Responsible for increasing conversions (leads) and improving their quality, as well as the continuous development of the digital sales process
• End-to-end management and optimization of our performance marketing channels and campaigns across the entire marketing funnel
• In close collaboration with our performance marketing agency: planning, implementation and optimization of SEA campaigns (Google Ads and Microsoft Advertising) as well as paid social campaigns on relevant platforms (e.g., Facebook, Instagram, LinkedIn)
• Design and execution of A/B tests to optimize campaigns and landing pages
• Ensuring effective and GDPR-compliant tracking and continuous performance monitoring of all initiatives
• Preparation of reports, advising internal stakeholders and deriving actionable recommendations
• Close collaboration with sales and other departments to ensure optimal alignment between marketing and sales
• Management and coordination of external service providers (national and international)
• Support and representation in social media, particularly in content and account management as well as active engagement with our target audience
• Identification and evaluation of new performance marketing channels and trends to further develop our marketing mix
• Support in developing content strategies for performance campaigns
• Active involvement in the deployment and training of AI solutions, e.g., media mix modeling and large language models (LLMs), for data-driven optimization of our marketing activities

Performance Marketing Manager

Security Engineer

• Inspection and maintenance of commercial facilities (liquefied gas refuelling stations, gas filling facilities, LNG systems, vaporizers, piped supply networks)
• Planning, construction and operation of supply areas in compliance with technical standards and regulations
• Cost responsibility and oversight of installed systems
• Management of permitting and approval procedures
• Providing technical expertise to sales and external partners
• Training for external partners, customers and sales colleagues

Performance Marketing Manager

Engineer – Safety & Technology