PressReader

Growth Marketing

• Collaborate with internal teams to coordinate and deliver marketing assets aligned to campaign goals
• Assist in executing cross-channel campaigns (such as email, push notifications, app & web messages, social media and more)
• Coordinate in setting up A/B tests, tracking performance and implementing optimizations
• Track automated program performance, get insights and recommend data-driven optimization avenues to improve conversion, engagement and retention
• Support QA and validation of growth-related product features, ensuring accurate tracking, messaging and user experience across platforms
• Assist in optimizing app store presence (ASO), including keyword research, metadata updates, creative testing and performance tracking
• Stay current on industry trends, platform changes and emerging growth tactics to inform campaign strategy
• Conduct administrative and operational tasks to support growth projects

Growth Coordinator – B2C