Senior Marketing Manager, Integrated Campaigns

PressReader

Senior Marketing Manager driving integrated campaigns for PressReader, a digital distribution technology company. Leading strategy, execution, and performance reporting for marketing initiatives.

Posted 8/1/2026full-timeRichmond • 🇨🇦 CanadaSenior💰 CA$100,000 - CA$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing campaign management and demand generation across multiple customer segments, with a strong focus on strategic planning and cross-functional collaboration. Proficient in managing multi-channel campaigns and optimizing performance through data-driven insights.

Highest-signal resume keywords

Marketing Campaign ManagementDemand GenerationMulti-Channel Campaign StrategyPaid Media Agency ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance ReportingBudget OversightMedia PlanningCreative Campaign DesignChannel Best Practices

Soft Skills

Strategic MindsetCreative JudgmentCoaching and MentoringCollaboration

Tools & Technologies

Marketing Automation PlatformsCRM PlatformsEmail Marketing ToolsSocial Media Management Tools

Industry Keywords

B2B MarketingCustomer SegmentsTrade MediaAssociation MarketingNiche Vertical Media

About the role

Key responsibilities & impact

Translate territory plan output, segment priorities, whitespace, pipeline targets, into campaign strategy: what we say, to which audience, through which channels, and why
Partner with Product Marketing and Sales leadership to understand what each territory or vertical actually needs from marketing, and make sure campaigns are built to support those specific goals rather than a one-size-fits-all plan
Bring creative and strategic judgment to campaign design
Build and maintain the marketing campaign calendar across all core verticals (public and academic libraries, hospitality, healthcare), coordinating with Product Marketing, Content, Creative, and Events
Run the campaign brief and intake process so Creative, Content, and channel teams are never working from conflicting or last-minute direction
Directly manage the Web Strategy Lead, Email Strategist, and Social Media & Growth Coordinator, setting priorities and ensuring channel-level work ladders up to campaign and territory goals
Own the relationship with our paid media agency: approve budget pacing, review creative and targeting recommendations, and hold the agency accountable to performance benchmarks
Look beyond traditional paid channels where the audience calls for it, identifying and recommending the right mix of trade, association, and niche vertical media to reach buyers in our core segments where they actually are, and build the business case for that spend
Coach the team on execution quality and channel best practice, without owning the hands-on production work yourself
Own campaign performance reporting: which campaigns ran, what they cost, what pipeline or engagement they drove, and how they're tracking against territory goals, reported consistently and on a regular cadence
Balance demand generation accountability with brand awareness goals
Partner with our marketing ops/analytics function to access the data needed for reporting, without owning the underlying dashboard or integration infrastructure
Bring a clear point of view on what's working and what isn't, and adjust the campaign plan accordingly

Requirements

What you’ll need

5+ years in marketing campaign management, demand generation, or growth marketing, in B2B with multiple customer segments or verticals
Proven experience managing a multi-channel campaign calendar across web, email, social, and paid, including direct people management of channel specialists
A strategic, creative mindset: comfortable taking market and segment insight and turning it into a campaign idea and media plan, not just a content schedule
Experience planning media beyond standard digital paid channels like trade, association, sponsorship, or other niche channels, and making the case for that investment based on where a specific audience actually engages
Comfortable being the accountable owner of a paid media agency relationship, including budget and performance oversight, without needing to run paid execution in-house
Strong cross-functional collaborator. You'll work closely with Product Marketing, Content, Creative, Partnerships, and Events, and need to align people who don't report to you
Working knowledge of marketing automation and CRM platforms (e.g., Dynamics, Marketo) sufficient to direct channel work and interpret reporting (deep technical administration is not required)

Benefits

Comp & perks

100% employer-paid health, dental, and vision benefit plan
15 paid vacation days to start
Health and wellness days
Bereavement days
Reimbursements for professional training and membership in professional associations
Fitness subsidy