Presidio

Director, Marketing Operations

Presidio

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Own and optimize the marketing automation platform (Pardot / Marketing Cloud Account Engagement) and its bi-directional integration with Salesforce.
  • Ensure a true 1:1 sync between systems with minimal errors, duplicates, or data drift.
  • Partner with Sales Ops and RevOps to govern lead, contact, account, and campaign data across systems.
  • Identify gaps in the demand technology stack; define requirements, evaluate tools, and lead implementation of net-new demand technologies as needed.
  • Establish and enforce data governance standards, including field usage, validation rules, normalization, and documentation.
  • Define, document, and operationalize the full lead and account lifecycle from first touch through opportunity conversion.
  • Build and maintain lead, contact, and account-level scoring and grading models (behavioral and demographic), aligned with Sales priorities and ABM tiers.
  • Design and operationalize scalable nurture frameworks across lifecycle stages, personas, and accounts.
  • Own Lead Source, Campaign Source, and attribution logic across systems.

Requirements

  • 10-15+ years of experience in Marketing Operations, Demand Operations, Revenue Operations, or related roles
  • Deep expertise with Salesforce and Pardot / Marketing Cloud Account Engagement
  • Proven experience building lead and account lifecycle automation at scale
  • Strong understanding of B2B demand generation, field marketing, inside sales, and ABM workflows
  • Hands-on experience with data enrichment, deduplication, and attribution tools
  • Advanced Salesforce Flow, reporting, and dashboard experience
  • Demonstrated ability to lead cross-functionally and drive operational change.
Benefits
  • Presidio is committed to hiring the most qualified candidates to join our amazing culture.
  • We aim to attract and hire top talent from all backgrounds, including underrepresented and marginalized communities.
  • We encourage women, people of color, people with disabilities, and veterans to apply for open roles at Presidio.
  • Diversity of skills and thought is a key component to our business success.
  • Presidio has a strong commitment to the community we serve and our employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationSalesforcePardotdata governancelead lifecycle automationdata enrichmentdeduplicationattributionSalesforce Flowreporting
Soft Skills
cross-functional leadershipoperational change management