Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels.
Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing, Ecomm, Clinical & sales teams.
Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts).
Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences.
Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc.
Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals.
Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals

Requirements

8–12+ years of product/consumer marketing experience with a strong growth and experimentation orientation; 3–5+ years in a people/managerial leadership role.
Demonstrated track record launching and scaling consumer products, ideally in consumer health, medtech, diagnostics, or adjacent DTC health categories.
Deep experience owning GTM end-to-end: insights, positioning, creative strategy, channel activation, and measurement.
Strategic + operational leader: you can set long-term strategy and also roll up your sleeves to operationalize experiments and creative programs.
Data-driven and results oriented: comfortable with experimentation design, A/B testing, cohort/LTV analysis and tools such as GA4, Amplitude, Looker/BigQuery or equivalents.
Exceptional storyteller: able to translate clinical/technical benefits into simple, persuasive consumer messaging and creative direction.
Excellent cross-functional collaborator and stakeholder manager — proven ability to influence Product, Clinical, Creative and Ops leaders.
Experience managing budgets and owning KPIs at a product or portfolio level.
BA/BS in marketing, business, or related field (or equivalent experience).

Benefits

An avenue to make a positive impact on people's lives and their health
We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member
Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize
Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable!
Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!
We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingconsumer marketinggrowth marketingexperimentation designA/B testingcohort analysisLTV analysisGTM strategycreative strategychannel activation

Soft Skills

leadershipstorytellingcross-functional collaborationstakeholder managementstrategic thinkingoperational executiondata-driven decision makinginfluencingcommunicationcustomer insights

Certifications

BA in marketingBS in businessequivalent experience