Prenetics

Creative Strategist

Prenetics

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Drive content creation by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals.
  • Scale creative output by owning content and asset velocity goals, and by building and implementing AI-powered content systems.
  • Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth.
  • Interpret ROAS, CTR, hook rate, thumbstop rate, etc., to inform weekly creative optimizations.
  • Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness.
  • Use AI to accelerate creative ideation, copywriting, and production workflows.
  • Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals.

Requirements

  • Have 2-5 years of experience in creative strategy, content, or performance roles.
  • Have scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so).
  • Are well-organized and operate at a high creative velocity, thriving in fast-paced, bottoms-up teams.
  • Love storytelling but live for results, with a keen eye for branding, detail, and copy.
  • Can apply our customers' lens to everything you create, ensuring our message always resonates.
Benefits
  • Impact: Your ideas directly translate to business results and brand love.
  • Team: Join a team of grounded, ambitious, and kind coworkers who are passionate about our mission.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingscriptingdirectingcontent creationcreative strategyperformance marketingAI-powered content systemscreative optimizationcustomer avatarsUGC frameworks
Soft Skills
cross-functional leadershiporganizationcreative velocitystorytellingattention to detailresults-orientedcollaborationadaptabilitystrategic thinkingcustomer-centric approach