
Growth Manager – TikTok Shop
Prenetics
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Own IM8's TikTok Shop storefront — listings, product pages, pricing architecture, and promotional calendar
- Drive GMV growth through a structured commercial plan: seeding, LIVE commerce, affiliate-driven sales, and paid amplification
- Identify high-converting product bundles and seasonal opportunities; execute fast
- Monitor and own TikTok Shop performance metrics: GMV, conversion rate, ROAS, affiliate sales share
- Build and manage IM8's TikTok Shop affiliate network — recruit, onboard, brief, and incentivise creators at scale
- Develop tiered affiliate structures: micro creators, mid-tier, and macro — calibrated by GMV contribution and brand fit
- Plan and execute IM8 LIVE shopping events on TikTok — scripting, talent sourcing, product sequencing, promotional offers
- Identify trending content formats on TikTok Shop and brief the creative team or creators to produce content that converts
- Collaborate with the content team to ensure TikTok content is optimised for shop discovery and product page clicks
- Identify underperforming SKUs, creatives, or affiliates early and make fast decisions to optimise
- Provide bi-weekly growth summaries to VP of Growth with clear insights and recommended actions
- Manage relationships with TikTok Shop's platform team — stay ahead of new features, beta programmes, and algorithmic changes
- Monitor the TikTok Shop competitive landscape — know what top DTC brands are doing on TTS and steal what's working
- Represent IM8 at TikTok Shop briefings, brand showcases, and affiliate recruitment events
Requirements
- 2–4 years in TikTok Shop, social commerce, or creator commerce — hands-on, not just advisory
- Demonstrable track record of growing GMV on TikTok Shop — bring numbers, not just stories
- Experience building and managing affiliate/creator networks at scale (50+ creators)
- Strong analytical instincts — you live in dashboards and make data-driven decisions fast
- Deep fluency with TikTok's platform mechanics: the algorithm, affiliate tools, LIVE features, and Shop ads
- Excellent creator relationship skills — you know how to motivate, brief, and retain good affiliates
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GMV growthconversion rate optimizationaffiliate-driven salesLIVE commercedata analysisperformance metrics monitoringcontent optimizationproduct bundlingscripting for eventscreator network management
Soft Skills
analytical instinctsrelationship managementmotivation skillsdecision makingcollaborationcommunicationcreativityfast executioninsight generationbriefing skills