Senior Demand Generation Specialist, Digital Marketing Specialist
Precision Medicine Group
full-time
Posted on:
Location Type: Remote
Location: Slovakia
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Job Level
About the role
- Execute and optimize integrated marketing programs using content marketing, email marketing, and digital campaigns
- Support the development of new content and campaigns
- Partner closely with Marketing & Sales to reach targets
- Plan multi-channel campaigns across paid search, social media, and emails
- Build landing pages, ads, and other digital assets
- Collaborate with design and content teams for campaign development
- Oversee templates for email and landing pages
- Deliver marketing analytics to optimize performance
- Implement account-based marketing initiatives
- Optimize CRM and tech stack health
Requirements
- 5 to 7 years of digital marketing experience with at least 2 years in biotech/life sciences/preferably in lead generation and account-based marketing
- 2-4 years of experience of working in a matrix environment and leading marketing projects.
- Previous experience in lead nurturing, marketing automation, and web analytics
- Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
- Intermediate/Advanced knowledge (hands-on execution) of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, AdRoll, LinkedIn Sales Navigator, Salesforce)
Benefits
- Remote work opportunity
- Collaborate with marketing and sales teams
- Participate in account-based marketing initiatives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcontent marketingemail marketinglead generationaccount-based marketinglead nurturingmarketing automationweb analyticsmulti-channel campaignsperformance optimization
Soft Skills
collaborationproject leadershipcommunicationstrategic planninganalytical thinking