Precision Medicine Group

Senior Demand Generation Specialist – Digital Marketing Specialist

Precision Medicine Group

full-time

Posted on:

Location Type: Remote

Location: Serbia

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Job Level

Senior

About the role

  • Execute and optimize integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing campaigns across digital channels
  • Develop new content and campaigns to help generate qualified leads
  • Partner closely with Marketing & Sales to reach account targets and deliver programs that drive high-quality MQLs and SQLS
  • Plan multi-channel campaigns across paid search, social media, content marketing, and emails
  • Work closely with marketing team to build landing pages, ads, emails, and other digital assets
  • Support execution of a content atomization strategy
  • Collaborate with design and content team members for campaign development
  • Oversee the library of templates for email marketing, landing pages, forms, and other assets
  • Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels
  • Support implementation of account-based marketing initiatives
  • Optimize CRM and tech stack health

Requirements

  • 5 to 7 years of digital marketing experience with at least 2 years in biotech/life sciences/preferably in lead generation and account-based marketing
  • 2-4 years of experience of working in a matrix environment and leading marketing projects.
  • Previous experience in lead nurturing, marketing automation, and web analytics
  • Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
  • Intermediate/Advanced knowledge (hands-on execution)of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, AdRoll, LinkedIn Sales Navigator, Salesforce)
Benefits
  • Remote work options
  • Exposure to global clinical research projects
  • Work alongside innovative teams in biotechnology
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcontent marketingemail marketingpaid digital marketingorganic digital marketinglead generationaccount-based marketinglead nurturingmarketing automationweb analytics
Soft Skills
collaborationproject managementcommunicationteamworkstrategic planning