PragerU

Paid Media Specialist

PragerU

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • Arizona • California • United States

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Salary

💰 $70,000 - $85,000 per year

About the role

  • Manage and optimize campaigns in Google Ads and/or Meta Ads Manager
  • Analyze campaign data to identify trends, insights, and opportunities for improvement
  • Ensure accuracy in tracking, budget pacing, and performance reporting
  • Translate data and performance metrics into clear, actionable insights
  • Proactively identify issues and implement solutions to improve campaign performance
  • Stay current on emerging platforms and continuously test and learn new strategies
  • Own and manage paid search campaigns end-to-end, including setup, optimization, and reporting
  • Execute donor-sponsored campaigns, ensuring timely delivery, budget adherence, and performance targets
  • Manage eCommerce product ads with a focus on improving ROAS over time
  • Run weekly social media post boosting and track performance across platforms
  • Manage and optimize LinkedIn Ads for efficiency and effectiveness
  • Conduct A/B testing across creative, copy, and audience targeting
  • Evaluate new advertising channels on a quarterly basis and present structured insights

Requirements

  • 2-5+ years experience in paid media and digital advertising
  • A strong track record of maintaining and growing high-intent traffic through paid search, while identifying new opportunities within the channel
  • The ability to execute donor-sponsored campaigns on time, within budget, and consistently meet or exceed KPIs (views, traffic, leads)
  • Experience driving measurable eCommerce revenue and improving return on ad spend over time
  • Proven ability to deliver accurate weekly and monthly reporting, with clear performance insights and well-structured tracking (UTMs, conversion events, minimal data gaps)
  • Deep and continuously evolving expertise in Google Ads and Meta Ads Manager
  • A structured approach to experimentation, including designing A/B tests with clear hypotheses and applying learnings to future strategy
  • The ability to operate independently, growing from guided execution to confident, self-directed campaign management
Benefits
  • Robust benefits package
  • Annual bonus based on personal and company performance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMeta Ads ManagerA/B testingeCommerce advertisingcampaign optimizationperformance reportingdata analysisbudget managementtracking accuracyROAS improvement
Soft Skills
problem-solvingcommunicationindependenceanalytical thinkingtime managementattention to detailstrategic thinkingadaptabilitycollaborationcreativity