PragerU

Performance Marketing

• Manage and optimize campaigns in Google Ads and/or Meta Ads Manager
• Analyze campaign data to identify trends, insights, and opportunities for improvement
• Ensure accuracy in tracking, budget pacing, and performance reporting
• Translate data and performance metrics into clear, actionable insights
• Proactively identify issues and implement solutions to improve campaign performance
• Stay current on emerging platforms and continuously test and learn new strategies
• Own and manage paid search campaigns end-to-end, including setup, optimization, and reporting
• Execute donor-sponsored campaigns, ensuring timely delivery, budget adherence, and performance targets
• Manage eCommerce product ads with a focus on improving ROAS over time
• Run weekly social media post boosting and track performance across platforms
• Manage and optimize LinkedIn Ads for efficiency and effectiveness
• Conduct A/B testing across creative, copy, and audience targeting
• Evaluate new advertising channels on a quarterly basis and present structured insights

Paid Media Specialist