PracticeTek

Systems Engineer

• Own day-to-day configuration and governance of HubSpot
• Manage user roles, permissions, and system settings across multiple brands
• Establish and enforce governance standards for naming conventions, workflows, and reporting
• Maintain sandboxes and change control processes to ensure stability and audit readiness
• Ensure seamless and reliable integration with Salesforce
• Troubleshoot sync errors and manage data flow during M&A dataset migrations
• Partner with Marketing Ops and Sales Ops to refine lead scoring and lifecycle management
• Build, test, and manage marketing automation workflows
• Optimize processes that improve lead management, conversion, and campaign execution
• Establish and maintain governance processes for HubSpot data security and compliance
• Develop and maintain HubSpot native dashboards and reports that track funnel performance and attribution
• Train and support Marketing and Sales resources on HubSpot best practices

HubSpot Administrator – Information Systems Analyst II

Director

• Define and maintain the PracticeTek enterprise brand narrative, positioning, and visual identity.
• Build and govern the brand architecture across all product brands to ensure clarity, consistency, and market differentiation.
• Develop and manage the employer/employee brand strategy to support talent acquisition, retention, and culture.
• Lead development of multi-channel brand campaigns across paid, owned, earned, and internal channels.
• Create core brand assets: messaging frameworks, playbooks, creative guidelines, and content templates.
• Own corporate communications and media relations; develop proactive PR strategy tied to business goals.
• Prepare leadership for media interactions; develop messaging, briefing docs, and narrative angles.
• Manage response for reactive issues and reputation risks.
• Source, evaluate, and manage creative, PR, and brand agencies.
• Act as the brand steward and internal evangelist across PracticeTek’s portfolio.

HubSpot Administrator – Information Systems Analyst II

Senior Director, Brand