PracticeTek

Product Marketing Manager

PracticeTek

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch.
  • Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
  • Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
  • Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
  • Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
  • Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
  • Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
  • Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
  • Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.

Requirements

  • 5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS experience preferred.
  • Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership.
  • Proven experience supporting go-to-market strategy, launches, and lifecycle marketing.
  • Strong ability to translate complex product capabilities into clear, compelling customer value.
  • Experience working cross-functionally with Product, Sales, and Revenue teams.
  • Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce.
  • Strong organizational, planning, and execution skills with attention to detail.
  • Excellent communication and storytelling abilities, with a customer-first mindset.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategylifecycle marketingmessagingcampaign performance analysiscustomer value translationproduct roadmap alignmentsales enablementonboarding strategyengagement strategy
Soft Skills
organizational skillsplanning skillsexecution skillsattention to detailcommunication abilitiesstorytelling abilitiescustomer-first mindsetcross-functional collaborationleadership presentation