Product Marketing Manager – Dental Vertical
PracticeTek
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $100,000 - $120,000 per year
About the role
- Drive diversified lead generation strategies to exceed monthly targets across all four brands.
- Develop a deep understanding of buyer personas and craft tailored messaging for each brand while maintaining a cohesive portfolio narrative.
- Lead multi-brand content initiatives—including case studies, testimonials, webinars, and educational programming.
- Lead campaign planning, brand partnerships, trade shows, and digital experiences that drive engagement and pipeline growth.
- Deliver quarterly and annual marketing plans in collaboration with Sales and Product stakeholders.
- Partner with design, SEO, paid media, and social teams to implement and optimize marketing programs across all four brands.
- Provide branded materials, campaigns, presentations, and nurture workflows tailored per brand to support sales goals.
- Design and execute advocacy, retention, and engagement programs to increase adoption, loyalty, and satisfaction.
- Maintain nurture and retention email programs for all brands, ensuring content is relevant and consistent with each brand’s tone and messaging.
- Manage allocated budgets and ensure campaign efficiency across brands, optimizing impact and spend.
- Deliver quarterly performance reports and insights for continuous improvement, tracking KPIs such as lead generation, engagement, and ROI.
Requirements
- 8+ years of experience in B2B marketing, preferably SaaS/software;
- Proven expertise in content marketing, storytelling, and brand programming.
- Strong understanding of marketing automation and analytics platforms (HubSpot, Salesforce, Asana, Zoho).
- Data-driven and results-focused, with proven ability to analyze performance and optimize campaigns for impact.
- Excellent project management, collaboration, and communication skills.
- Highly organized, detail-oriented, and adaptable to shifting priorities in a fast-paced environment.
- Ability to work cross-functionally and manage multiple brands simultaneously.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationcontent marketingstorytellingbrand programmingmarketing automationanalyticscampaign optimizationproject managementdata analysisemail marketing
Soft skills
collaborationcommunicationorganizationaladaptabilitydetail-orientedresults-focusedcross-functional teamworkstrategic planningcreativitytime management