New Business Manager – Direct
PPG
full-time
Posted on:
Location Type: Office
Location: Bristol • United Kingdom
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About the role
- Responsible for current business accounts worth c£5m annually
- Develop and implement sales strategies to achieve revenue targets and drive business growth in the CT&LIC sector, with a specific focus on the agricultural, plant and machinery markets
- Identify new account opportunities and develop plans to win new business, allocate new business accounts to the correct sales channel (direct or via distribution)
- Promote and support the sale of CT products into direct car bodyshops in collaboration with collision colleagues
- Collaborate with colleagues within the sales organization structure to ensure business is fed into the most appropriate channel for team success
- Develop and maintain strong relationships with key customers, understanding their needs, both commercial and technical and providing tailored solutions.
- Conduct regular customer visits to build rapport, address concerns, and identify opportunities for upselling or cross-selling.
- Collaborate with the marketing and technical teams to develop effective sales materials and promotional campaigns.
- Stay updated on market trends, customer preferences, and competitor activities in the CT&LIC sector.
- Provide market feedback to the management team to support product development and improvement initiatives.
Requirements
- Proven experience in sales, key accounts or in a similar sales role, ideally within the CT&LIC industry.
- Strong knowledge of the CT&LIC sector, including market dynamics, customer needs, and industry trends.
- Technical experience, especially around products and application methods within CT&LIC
- Sales experience within a technically driven market sector, and of selling through distribution
- Strong negotiation and communication skills, with the ability to build and maintain relationships with key customers.
- Proven track record of achieving sales targets and driving business growth.
- Proficient in sales forecasting and reporting.
- Ability to travel
Benefits
- Competitive starting salary with yearly pay reviews
- Excellent bonus structure
- Company car & fuel card
- Company benefits including generous pension contributions, private healthcare plans, staff discounts and much more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales strategiessales forecastingsales reportingtechnical experienceupsellingcross-selling
Soft skills
negotiationcommunicationrelationship buildingcollaboration