PortPro

Chief Marketing Officer

• Own and execute PortPro’s end-to-end marketing strategy across product marketing, demand generation, content, brand, and field/event marketing.
• Lead product marketing: positioning, messaging, launches, sales enablement, competitive intelligence, and customer storytelling for a category-defining product.
• Drive demand generation programs (paid, SEO, lifecycle, ABM, partner, and event-led) that produce qualified pipeline and measurable revenue impact.
• Partner with Sales to build a tight, accountable feedback loop on ICP, message-market fit, conversion rates, and pipeline velocity.
• Translate a technical, AI-enhanced platform into clear, compelling stories for drayage operators including owners, dispatchers, and operations leaders who don’t have time for jargon.
• Build, run, and report on a marketing budget with discipline. Know your CAC, payback, pipeline coverage, and source-of-pipeline numbers cold.
• Hire and coach a small, high-leverage team over time starting by being hands-on yourself.
• Represent PortPro at industry events, on webinars, and in customer conversations. You’ll be a voice of the brand, not just the strategist behind it.

Senior Director – Marketing