Porte

Growth Marketing

• Plan, structure and optimize paid media campaigns (Google Ads, Meta Ads, TikTok Ads and other channels).
• Monitor KPIs such as CAC, CPL, CTR, CVR, ROI, ROAS, engagement and lead behavior.
• Track metrics daily to enable fast decision-making.
• Prepare performance reports and consolidated dashboards.
• Analyze creatives, run A/B tests and organize monthly media briefings.
• Analyze the user digital journey and identify friction points.
• Plan and execute A/B tests and experiments.
• Monitor heatmaps, browsing behavior and conversion data.
• Implement continuous improvements to landing pages and the website.
• Manage content, product and campaign updates on Porte's website.
• Create and update landing pages for projects and campaigns.
• Ensure basic technical performance, SEO and site availability.
• Create, set up and monitor Social Ads campaigns with a performance focus.
• Test creatives, targeting and audiences.
• Identify opportunities for new channels and acquisition strategies.
• Support the digital influencer strategy.
• Prepare briefs for UX, design and technology requests.
• Monitor deliverables with agencies, validating pages, features and deadlines.
• Gather needs and requirements from internal areas (Sales, Marketing, Post-Construction, Engineering, among others).
• Organize and prioritize requests in briefs and functional flows.
• Oversee development with the agency and IT.
• Validate features, perform basic tests and monitor app engagement and performance.

Performance and Growth Analyst – Senior