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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Marketing strategies, focusing on data-driven decision-making, campaign performance analysis, and optimization of online channels. Proficient in utilizing various digital media platforms and tools to enhance user experience and drive measurable growth.
Highest-signal resume keywords
Digital MarketingCROSEOGoogle Analytics 4Campaign Data Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MediaPerformance MarketingData AnalysisUser Journey OptimizationUTM Parameters Tracking
Soft Skills
Data-Driven Decision Making
Tools & Technologies
Google AdsMeta AdsTikTok AdsHotjarLooker Studio
Industry Keywords
Digital GrowthWebsite ManagementSocial AdsCRM IntegrationsUX
Tech Stack
Tools & technologiesFirebaseWordPress
About the role
Key responsibilities & impact- Drive Porte's digital growth through data-driven strategies.
- Continuously optimize online channels and improve the user journey.
- Direct involvement in digital media, CRO, SEO, social ads, website management, and oversight of digital projects.
- Primary focus on delivering measurable results, increasing conversions, and maximizing efficiency of digital marketing investments.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.
- Proven experience in Digital Marketing and Performance.
- Proficiency with digital media platforms: Google Ads, Meta Ads, TikTok Ads, programmatic media, and retargeting.
- Experience with campaign data analysis and performance metrics.
- Knowledge of SEO (technical and on-page) and CRO.
- Experience with Google Analytics 4.
- Familiarity with CRO tools (Hotjar, Clarity, Firebase, A/B testing).
- Experience with tracking, UTM parameters, and CRM integrations.
- Ability to interpret data and make data-driven decisions.
- Experience with CMS platforms (WordPress, Webflow, or proprietary systems).
- Preferred qualifications
- Postgraduate degree or specialization in Marketing, Growth, Performance, or related areas.
- Experience creating dashboards (Looker Studio, Power BI, or similar).
- Basic knowledge of UX, usability, and user journey mapping.
- Understanding of digital product concepts and app development processes.
- Familiarity with prototyping tools such as Figma or Adobe XD.
Benefits
Comp & perks- Medical and dental insurance
- Meal allowance
- Transportation voucher or parking
- Life insurance
- Wellhub (Gympass)
- Birthday day off
- Local partnerships (food, beauty, and wellness)
