Poole Bay Holdings Ltd

Chief Marketing Officer

• Delivery of day-to-day group trading activity as briefed by trading management as part of managed service, including, but not limited to:
• Website content changes/improvements
• Producing and publishing institutional and rich informational content
• Product launches
• Re-merchandising of products and categories, including adding images
• Re-pricing
• Categorisation
• Fixing errors
• Algolia search term management
• Thoroughly proof marketing materials
• Expediently and diligently address and resolve marketing tickets via JIRA.
• Building and sending market-leading email marketing campaigns and programmes which deliver on commercial objectives and are highly accurate, following briefs from trading management.
• Supporting trading managers with the production of printed marketing materials.
• Monitoring of core advertising and website performance, reporting to trading managers as necessary.
• Conduct regular competitor and market analysis, reporting back to trading managers as necessary.
• Supporting in execution and sign off of commercial trading activity.
• System administration to support trading activity and maintain group databases, including product, website, and customer data.
• Supporting Trading Managers on monthly commercial reporting, KPIs and analysis as well as reporting back on the effectiveness of trading activity as required.
• Supporting business development where necessary on new website builds and additional commercial opportunities including new resellers, marketplaces, outlets, and Axent.
• Support CX team with alternative advertising efforts when required.
• Proactively contributing to the improvement and development across day-to-day trading activity and processes to help drive commercial success, expediency, and efficiency.
• Proactively recommend changes to the Marketing Services Team Leader regarding internal processes and ways of working, to improve efficiency and effectiveness of the role and/or team.
• To undertake any other reasonable duties, as required by management.

Marketing Executive