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Marketing Executive
Poole Bay Holdings LtdMarketing Executive managing day-to-day group trading activity for PBH. Supporting marketing KPIs through email campaigns, content creation, and market analysis.
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Delivery of day-to-day group trading activity as briefed by trading management as part of managed service, including, but not limited to:
- Website content changes/improvements
- Producing and publishing institutional and rich informational content
- Product launches
- Re-merchandising of products and categories, including adding images
- Re-pricing
- Categorisation
- Fixing errors
- Algolia search term management
- Thoroughly proof marketing materials
- Expediently and diligently address and resolve marketing tickets via JIRA.
- Building and sending market-leading email marketing campaigns and programmes which deliver on commercial objectives and are highly accurate, following briefs from trading management.
- Supporting trading managers with the production of printed marketing materials.
- Monitoring of core advertising and website performance, reporting to trading managers as necessary.
- Conduct regular competitor and market analysis, reporting back to trading managers as necessary.
- Supporting in execution and sign off of commercial trading activity.
- System administration to support trading activity and maintain group databases, including product, website, and customer data.
- Supporting Trading Managers on monthly commercial reporting, KPIs and analysis as well as reporting back on the effectiveness of trading activity as required.
- Supporting business development where necessary on new website builds and additional commercial opportunities including new resellers, marketplaces, outlets, and Axent.
- Support CX team with alternative advertising efforts when required.
- Proactively contributing to the improvement and development across day-to-day trading activity and processes to help drive commercial success, expediency, and efficiency.
- Proactively recommend changes to the Marketing Services Team Leader regarding internal processes and ways of working, to improve efficiency and effectiveness of the role and/or team.
- To undertake any other reasonable duties, as required by management.
Requirements
What you’ll need- A relevant CIM marketing qualification, marketing degree or equivalent marketing experience *[Essential]*
- Attention to detail and high level of accuracy in delivering high quality work *[Essential]*
- Adaptability and the willingness to be flexible in a dynamic working environment *[Essential]*
- Ability to work at pace, under pressure and to tight deadlines *[Essential]*
- To apply marketing principles in a pragmatic, efficient way *[Essential]*
- Ability to undertake research and write clear, concise marketing material that adds value *[Essential]*
- Ability and confidence to make recommendations and suggestions for internal process and efficiency improvements *[Essential]*
- Strong communication skills *[Essential]*
- Ability to gather, manipulate and analyse data in order to inform decisions *[Essential]*
- Interpersonal skills and ability to foster strong working relationships *[Essential]*
- High level of IT proficiency, including MS Office (inc. Excel) and other tools such as Business Objects and Power BI *[Essential]*
- Proficiency with ERP systems including product and data management *[Desirable]*
- Proficiency with tools such as Business Objects and Power BI *[Desirable]*
- Proficiency with use of workflow reporting tools such as JIRA *[Desirable]*
- Knowledge of relevant commercial and direct marketing concepts *[Essential]*
- Relevant product and customer knowledge in the markets that PBH operates *[Desirable]**
Benefits
Comp & perks- Hybrid working (up to 2 days working from home after successful training)
- 25 days holiday per annum (including Christmas closure) rising to 26 days after 5 years and 27 days after 10 years, plus bank holidays (pro-rated for part-time staff)
- £200 per annum for health and wellbeing activity / gym membership (after 1 year of service)
- Voucher awards for ideas
- Quarterly prize draw (after 1 years service)
- Social committee organising departmental events and activities
- Summer BBQ and/or Christmas party for whole company and partners
- Free parking
- Modern offices with kitchen and break facilities
- Community / Charity day with line manager approval after successful probation
- Opportunity to get involved with events and initiatives to support local charities
- 1 piece of PBH branded merchandise as a welcome / thank you for being part of the PBH team!
- 10% discount at a local independent gym
- Ongoing support, development and training in line with needs of the role and business.
- Financial support to cover cost of specialist eyesight tests for DSE users & glasses for DSE use (including frames that cost up to £50)
- Auto-enrolment for eligible staff - 8% Pension with NowPensions – (3% Employer & 5% Employee on qualifying earnings)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing principlesdata analysiscontent productionemail marketingcompetitor analysisproofreadingre-merchandisingcategorisationsystem administrationproduct management
Soft Skills
attention to detailadaptabilityability to work under pressurestrong communicationinterpersonal skillsflexibilityrecommendation skillsresearch skillstime managementcollaboration
Certifications
CIM marketing qualificationmarketing degree