Pomelo

Performance Marketing

• Manage and optimize paid media campaigns for a leading e-commerce food brand based in the US.
• Own paid acquisition performance across Google Ads + Meta Ads, with accountability for CAC and ROAS.
• Launch, optimize, and scale paid campaigns (Search, Shopping, Display, YouTube, Meta Ads Manager).
• Partner with content and website teams to create and test landing pages and ads weekly.
• Monitor performance daily and make data-driven recommendations using Looker, GA4, and Meta Ads Manager.

Paid Media Growth Specialist

Ecommerce

• Build and maintain financial models (P&L, cash flow, unit economics, and cohort analysis) to support business decisions
• Analyze sales, marketing, and customer data to identify growth drivers, churn risks, and cost-saving opportunities
• Conduct deep dives into metrics like acquisition costs (CAC), lifetime value (LTV), and contribution margin by sales channel and SKU
• Evaluate new product launches and go-to-market strategies from a financial and data-driven perspective
• Develop dashboards and KPIs to monitor product, channel, and customer-level profitability
• Conduct variance analysis against budget, forecast, and actual performance
• Support monthly/quarterly reporting for leadership and investors
• Present data and findings to company leadership in a clear and concise manner
• Collaborate with internal teams to create SOPs and improve existing processes
• Perform ad hoc administrative, business operations, and special projects tasks as needed

Paid Media Growth Specialist

Financial/Data Analyst - E-Commerce Brand