PolicyLink

Director

• Work in partnership with the Managing Director, the Vice President of Communications, team members across the organization, and partner agencies and consultants to ensure a clear strategy that leverages digital infrastructure, field activation, and popular and mass culture.
• Translate long-term organizational aims and research insights into phased campaign roadmaps with clear milestones, decision points, and success metrics.
• Develop campaigns that leverage emergent and innovative digital technologies.
• Develop and manage campaign communications budgets, timelines, and scopes of work, ensuring accountability.
• Advise leadership on risks, opportunities, and strategic pivots in response to political, cultural, zeitgeist, and technological shifts.
• Serve as the operational lead for communications activities to support PolicyLink communication campaigns, ensuring priorities are clear, dependencies are managed, risks are surfaced early, and execution stays on track.
• Oversee the development and deployment of integrated campaign activity spanning digital, popular and mass culture, and owned channels, ensuring consistency of narrative and tone.
• Manage regular communications and touchpoints with partner agencies and consultants.
• Cultivate and manage relationships with external partners to extend reach and impact.
• Ensure the smooth and coordinated execution of supporting tactics and activities, documented in the Communication team’s project management system.
• Ensure alignment with organizational positions and aims and across teams.
• Provide regular status updates to internal stakeholders and partners.
• Incorporate and adapt strategies based on research insights, performance data, and emergent learning.
• Support organizational storytelling by elevating lessons learned and evidence of impact for funders, partners, and stakeholders.
• Ensure learning and results are accessible to internal team members.
• Document and share best practices, playbooks, and case studies to strengthen internal capacity and the broader field.
• Oversee establishing and ensuring the tracking of measurement for campaigns, which includes measures of success and milestones aligned with the objectives of the campaign.

Senior Campaigns Director