Build and execute high-impact Account-Based Marketing (ABM) programs targeting enterprise healthcare accounts
Build and maintain a prioritized target list of U.S. hospitals, health systems, and IDNs based on relevant buying signals
Identify signals such as new campus openings, mobile app launches, digital leadership hires, EHR related initiatives, and engagement with our campaigns or events.
Partner closely with Sales and Marketing Excellence to align on target accounts, messaging, and pipeline goals
Conduct deep account research to understand strategic priorities, organizational structure and craft highly personalized, relevant outreach that drives curiosity, engagement, and credibility. likely stakeholders, current tools, and potential pain point.
Develop and test creative campaign ideas tailored to healthcare audiences
Generate qualified pipeline and accelerate growth within the healthcare segment
Act as a growth champion, bringing new ideas, experimentation, and energy to the tea
Analyze pipeline performance and continuously iterate based on data insights
Optimize conversion across the funnel (MQL → SQL → pipeline)
Collaborate with Product and Customer teams to translate value propositions into compelling narratives
Leverage insights from the market to refine positioning and messaging
Support healthcare-focused events, partnerships, and go-to-market initiatives
Qualify early interest and hand off well-developed opportunities to sales leadership.

Requirements

4+ years of experience in Growth Marketing, Sales, Demand Generation, or similar roles in B2B SaaS
Experience in start-up or high-growth environments, comfortable with ambiguity
Experience selling to, marketing to, or prospecting into U.S. healthcare organizations strongly preferred
Strong account research skills and the ability to map stakeholders in complex enterprises
Proven track record of driving pipeline and measurable growth outcomes
Strong understanding of multi-channel marketing (email, paid, organic, events, ABM)
Creativity and resourcefulness in how you open doors and create engagement
Data-driven mindset with experience in analytics and campaign optimization
Confident communicator with the ability to collaborate cross-functionally
Highly proactive, creative, and willing to challenge the status quo.

Benefits

Competitive base salary and attractive stock options
Private healthcare (75%) and dental coverage
Company-sponsored parental leave
18 days PTO + sick time + 12 holidays
401(k) retirement plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Account-Based Marketingpipeline performance analysiscampaign optimizationmulti-channel marketingdata analyticsgrowth marketingdemand generationstakeholder mappingcreative campaign developmenthealthcare marketing

Soft Skills

creativityresourcefulnessproactiveconfident communicationcollaborationstrategic thinkingengagementcuriosityadaptabilityproblem-solving