PointClickCare

Product Marketing Manager – EHR for Practice Groups

PointClickCare

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $115,000 - $128,000 per year

About the role

  • Identify and synthesize market dynamics, competitive shifts, buyer trends, and regulatory considerations (e.g., MIPS participation) impacting practice groups.
  • Develop clear problem statements and articulate differentiated positioning rooted in customer workflow and business challenges.
  • Partner with Product and business leaders to clarify market opportunity and support segmentation and targeting decisions.
  • Define and execute go-to-market strategies for new features, enhancements, and growth initiatives.
  • Establish guidance on messaging architecture, value proposition development, and launch approach.
  • Apply structured frameworks to ensure consistency and scalability in go-to-market execution.
  • Leverage AI-enabled tools and modern workflows to synthesize research, pressure-test positioning, and accelerate high-quality outputs while maintaining ownership of strategy and accuracy.
  • Enable Sales and Sales Enablement teams with clear value propositions, messaging tools, and competitive insights.
  • Serve as subject matter expert in complex sales discussions and customer education forums.
  • Collaborate with Customer Success and other teams to align messaging across acquisition, adoption, and expansion stages.
  • Translate product capabilities into clear, differentiated business value for executive and clinical buyers.
  • Develop foundational messaging frameworks that guide campaigns, events, digital programs, and thought leadership.
  • Ensure narrative consistency across marketing channels and customer touchpoints.
  • Define success metrics for launches and key initiatives.
  • Monitor performance, gather market feedback, and refine positioning to improve awareness, pipeline contribution, and win rates.
  • Provide evidence-based recommendations to strengthen go-to-market effectiveness.

Requirements

  • Bachelor’s degree; advanced degree or equivalent experience desired
  • 4–6 years of Product Marketing experience in B2B SaaS solutions
  • Experience within healthcare technology required; experience in provider, post-acute, or practice group environments strongly preferred
  • Experience with Product Management and/or Product Marketing principles such as Pragmatic Marketing, Silicon Valley Product Group, or Product Marketing Alliance; certification a plus
  • Proven ability to create compelling value propositions and messaging strategies that link product capabilities to measurable business outcomes
  • Demonstrated ability to support pipeline creation for new offerings as well as expansion opportunities
  • Strong marketing expertise combined with solid business acumen, leveraging market insights and performance indicators to inform decisions
  • Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to diverse audiences
  • Critical thinker with excellent time management, interpersonal, decision-making, and organizational skills
  • A “roll up the sleeves” attitude; a self-starting orientation with the drive to bring clarity, build momentum, and make things happen
  • Team player and strong collaborator who builds trust and maintains diplomacy in fast-paced environments
  • Polished professional who thrives in growth-oriented settings and adapts quickly to evolving priorities
  • Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness
Benefits
  • Benefits starting from Day 1!
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition … and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingB2B SaaSvalue propositionsmessaging strategiespipeline creationmarket insightsperformance indicatorsgo-to-market strategiescustomer workflowbusiness challenges
Soft Skills
communicationstorytellingpresentation skillscritical thinkingtime managementinterpersonal skillsdecision-makingorganizational skillscollaborationadaptability
Certifications
Pragmatic MarketingSilicon Valley Product GroupProduct Marketing Alliance