PointClickCare

Product Marketing Director – Corporate Initiatives

PointClickCare

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $176,000 - $195,000 per year

Job Level

Lead

About the role

  • Reporting to the Senior Director of Product Marketing
  • Responsible for shaping and advancing the company’s go-to-market point of view across cross-segment and high-impact initiatives
  • Identify and synthesize changing market dynamics, regulatory developments, competitive shifts, and buyer trends
  • Partner with executive, business, and product leaders
  • Develop enterprise-level positioning frameworks and narratives
  • Define the go-to-market strategy and activation framework for complex, cross-portfolio initiatives
  • Establish clear guidance on segmentation, targeting, messaging architecture, and launch approach
  • Shape regulatory response strategies into market-facing positioning and commercial opportunities
  • Influence without authority, driving clarity and focus across diverse teams
  • Define success metrics for strategic initiatives and monitor performance

Requirements

  • Bachelor’s degree; Advanced degree or equivalent experience preferred
  • 10+ years of Product Marketing experience in B2B SaaS solutions
  • Strong preference for healthcare technology experience, including Provider, Health System, Population Health, Data, and/or regulatory environments
  • Demonstrated experience leading complex, cross-functional strategic initiatives
  • Proven ability to define enterprise-level positioning and influence across business lines
  • Experience launching cross-portfolio or cross-segment initiatives
  • Strong understanding of regulatory and market dynamics in healthcare (e.g., interoperability, data strategy, compliance environments)
  • Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness
Benefits
  • Benefits starting from Day 1!
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition … and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingB2B SaaSPositioning FrameworksMarket StrategySegmentationMessaging ArchitectureSuccess MetricsStrategic InitiativesAI ToolsAutomation Tools
Soft Skills
Influence without authorityClarity and focusLeadershipCollaborationStrategic analysisJudgmentGovernance awareness
Certifications
Bachelor’s degreeAdvanced degree