Poetic

Digital Marketing Specialist

Poetic

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $50,000 - $55,000 per year

About the role

  • Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met with high-quality strategies and campaigns tailored to each client's unique goals.
  • Multi-Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels, ensuring consistent performance and brand messaging.
  • Strategic Development: Craft and refine digital marketing strategies for a diverse client base, leveraging industry best practices to drive campaign success and client satisfaction.
  • Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms, making data-driven adjustments to maximize return on investment for each client.
  • Performance Analysis: Analyze and interpret complex campaign data across multiple clients and campaigns to identify trends, opportunities for improvement, and successful strategies that can be replicated.
  • Client Reporting and Communication: Develop comprehensive performance reports for each client, providing insights and recommendations tailored to their objectives; maintain clear and proactive communication with clients regarding campaign performance.
  • Continuous Improvement: Stay abreast of the latest digital marketing trends and tools. Work collaboratively with your Team Lead and across the department to learn and disseminate key learnings and best practices.

Requirements

  • Foundational Marketing Knowledge: A strong understanding of digital marketing principles, strategies, and practices.
  • Platform Proficiency: Familiarity with the use and best practices of various social media and digital advertising platforms.
  • Analytical Skills: Ability to interpret and leverage data to make informed decisions. Comfort with analytics tools and Excel/Google Sheets is essential.
  • Creative Thinking: A knack for creative thinking to develop engaging campaigns that resonate with our audience.
  • Communication Skills: Excellent written and verbal communication skills, allowing you to create compelling ad copy and reports.
  • Adaptability: Capacity to quickly adapt to new technologies and departmental processes.
  • Time Management: Ability to manage multiple campaigns simultaneously and efficiently, ensuring all deadlines are met.
  • Eagerness to Learn: A demonstrated willingness to learn new technical skills and processes, and to continuously seek knowledge to evolve as a seasoned digital marketer.
  • Collaborative Nature: Ability to work in a team environment, sharing knowledge and adapting to collective goals and strategies.
Benefits
  • Health insurance
  • Paid time off
  • Flexible work hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingad configurationcampaign optimizationperformance analysisdata interpretationanalytics toolsExcelGoogle Sheetscreative campaign developmentmulti-campaign coordination
Soft Skills
communication skillsadaptabilitytime managementcreative thinkingcollaborative natureclient reportingstrategic developmentclient communicationeagerness to learnproblem-solving