PNY Technologies

Marketing

• Support the planning and implementation of strategic marketing initiatives and campaigns for the distribution and reseller channels
• Assist in developing and executing marketing strategies for Resellers and Partners
• Support the creation of promotional materials for spiffs, giveaways, and co-branded campaigns
• Monitor and track SPIFF participation, giveaways, and partner engagement
• Maintain the digital calendar for channel e-blasts, events, and promotions
• Prepare and distribute partner communications, ensuring brand compliance
• Collaborate on the preparation and execution of materials for in-person and virtual events
• Manage UTM link generation and track campaign performance
• Administer surveys for virtual and non-virtual events and compile results
• Coordinate with the distribution sales team to align activities and ensure goals are met
• Track and manage professional channel sales material placement on partner websites
• Assist with campaign performance tracking and reporting, including Google Analytics and HubSpot data
• Support quarterly MDF performance updates and reporting
• Provide insights on partner engagement and campaign ROI
• Manage portal notifications, user updates, and partner forms
• Update and maintain relevant marketing content for the corporate resource center
• Monitor and respond to the Pro Inbox and Partner Inbox
• Draft and execute e-blasts, newsletters, and blogs in collaboration with the Marketing Communications Associate
• Collaborate with the Marketing Specialist to align campaigns with overall marketing strategies
• Provide weekly updates to the Manager on progress and upcoming deadlines

Channel Marketing Associate