Channel Marketing Associate

PNY Technologies

Channel Marketing Associate supporting planning and implementation of marketing campaigns for distribution and reseller channels. Collaborating with marketing manager and sales teams to execute channel marketing activities.

Posted 5/12/2026full-timeParsippany • New Jersey • 🇺🇸 United StatesJuniorMid-Level💰 $55,000 - $60,000 per yearWebsite

About the role

Key responsibilities & impact

Support the planning and implementation of strategic marketing initiatives and campaigns for the distribution and reseller channels
Assist in developing and executing marketing strategies for Resellers and Partners
Support the creation of promotional materials for spiffs, giveaways, and co-branded campaigns
Monitor and track SPIFF participation, giveaways, and partner engagement
Maintain the digital calendar for channel e-blasts, events, and promotions
Prepare and distribute partner communications, ensuring brand compliance
Collaborate on the preparation and execution of materials for in-person and virtual events
Manage UTM link generation and track campaign performance
Administer surveys for virtual and non-virtual events and compile results
Coordinate with the distribution sales team to align activities and ensure goals are met
Track and manage professional channel sales material placement on partner websites
Assist with campaign performance tracking and reporting, including Google Analytics and HubSpot data
Support quarterly MDF performance updates and reporting
Provide insights on partner engagement and campaign ROI
Manage portal notifications, user updates, and partner forms
Update and maintain relevant marketing content for the corporate resource center
Monitor and respond to the Pro Inbox and Partner Inbox
Draft and execute e-blasts, newsletters, and blogs in collaboration with the Marketing Communications Associate
Collaborate with the Marketing Specialist to align campaigns with overall marketing strategies
Provide weekly updates to the Manager on progress and upcoming deadlines

Requirements

What you’ll need

Bachelor’s Degree or equivalent work experience
2+ years of experience in Marketing (Channel, Technology, or B2B experience is a plus)
Strong organizational and priority-setting skills; ability to multi-task in a fast-paced environment
Demonstrated project management experience and a self-starter attitude
Strong written and verbal communication skills
Proficiency with Microsoft Office, Outlook, and essential CRM tools (HubSpot, Microsoft Dynamics a plus)
Knowledge of UTM link generation, campaign tracking, and data reporting is a plus
Creative mindset with an ability to work collaboratively with cross-functional teams

Benefits

Comp & perks

medical
dental
vision
basic life and AD&D coverage
short- and long-term disability
401(k) retirement plan
annual discretionary salary increases and bonuses
paid company holidays
paid time off
access to company-paid training
optional benefits include tuition reimbursement
529 college savings plan
pet insurance
legal and ID theft coverage
other voluntary insurance plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign trackingdata reportingproject managementmarketing strategiespromotional materialspartner engagementMDF performance updatesUTM link generationGoogle AnalyticsHubSpot

Soft Skills

organizational skillspriority-setting skillsmulti-taskingself-starter attitudewritten communicationverbal communicationcollaborationcreativity