Own daily campaign execution in SFMC: data extension management, email content build, dynamic content, build and manage automations, quality assurance, and email deployment
Stand up Adobe Journey Optimizer for email sends: collaborate with MarTech to configure connections; design journeys, testing and governance; document operational playbooks and train users
Consultation on Best Practices: provide guidance on template architecture, accessibility, mobile rendering, inbox placement, etc.; establish standards for risk mitigation, testing, and quality assurance
Monitor technology & privacy updates: track and interpret provider changes (e.g., inbox privacy features, anti‑spam updates), translate into recommendations to minimize impact to PNC Marketing
Deliverability management: partner on authentication (SPF/DKIM/DMARC), work with deliverability vendor partner to understand potential issues and works toward resolution, understand best deliverability practices
Data & analytics: understanding integrations with other MarTech platforms, knowledge of available data to be used for analytics, and expertise on how to leverage data
Compliance & governance: follow approved email marketing related controls, coordinate with Privacy and/or Compliance when appropriate to ensure compliance with all regulations, define standard operating practices and ensure adherence
Process excellence: standardize intake, enforce SLAs, and continually optimize working models with Growth Marketing and Marketing Operations

Requirements

8+ years of industry experience
At least 5 years of prior management experience
Hands on management of Salesforce Marketing Cloud with Email Studio experience
Working knowledge of Adobe Journey Optimizer (or comparable journey orchestration platform)
Strong grasp of deliverability and inbox privacy dynamics
Proficiency with HTML/CSS for email
Modular templates
Familiar with JSON
Comfortable with SQL and understanding data related to audience development and extracts for reporting/analytics

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

Salesforce Marketing CloudEmail StudioAdobe Journey OptimizerHTMLCSSJSONSQLdata analyticsdeliverability managementemail content build

Soft skills

consultationguidancecollaborationtrainingquality assurancerisk mitigationprocess optimizationstandardizationcommunicationleadership