PNC

Marketing Lead – Private Bank

PNC

full-time

Posted on:

Location Type: Hybrid

Location: Pittsburgh • Illinois • Ohio • United States

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Salary

💰 $85,000 - $138,000 per year

Job Level

Senior

About the role

  • Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
  • Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
  • Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
  • Contributes to thought leadership and builds consensus among partners.
  • Adapts to and optimizes for a changing business environment.
  • Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
  • Coordinates and influences complex, multi-functional program teams.
  • Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
  • Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
  • Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
  • Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
  • Acts as a point of contact with product and digital teams to coordinate strategy and development.
  • Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Requirements

  • 5+ years of industry-relevant experience
  • Bachelor's degree
  • Advertising
  • Competitive Advantages
  • Content Marketing
  • Customer Solutions
  • Digital Marketing
  • Marketing Programs
  • Marketing Strategies
  • Negotiation
  • Results-Oriented Competencies
  • Business Acumen
  • Business Data Analysis
  • Collaborating
  • Decision Making and Critical Thinking
  • Effective Communications
  • Effectiveness Measurement
  • Marketing Function
  • Marketing Systems
  • Matrix Management
Benefits
  • medical/prescription drug coverage (with a Health Savings Account feature)
  • dental and vision options
  • employee and spouse/child life insurance
  • short and long-term disability protection
  • 401(k) with PNC match
  • pension and stock purchase plans
  • dependent care reimbursement account
  • back-up child/elder care
  • adoption, surrogacy, and doula reimbursement
  • educational assistance, including select programs fully paid
  • a robust wellness program with financial incentives
  • maternity and/or parental leave
  • up to 11 paid holidays each year
  • 9 occasional absence days each year, unless otherwise required by law
  • between 15 to 25 vacation days each year, depending on career level; and years of service

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
AdvertisingContent MarketingDigital MarketingMarketing ProgramsMarketing StrategiesBusiness Data AnalysisEffectiveness MeasurementMarketing FunctionMarketing Systems
Soft skills
CollaborationDecision MakingCritical ThinkingEffective CommunicationResults-Oriented CompetenciesBusiness AcumenNegotiation
Certifications
Bachelor's degree