Branding and Social Media Manager
PMB Property Improvements
contract
Posted on:
Location Type: Remote
Location: Remote • 🇵🇭 Philippines
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute a personal brand strategy for the CEO aligned with investor credibility and trust
- Ensure consistent voice, tone, and messaging across all platforms
- Position the CEO as a subject-matter expert in construction, real estate, and property investment
- Plan, create, schedule, and manage content across platforms (Instagram, LinkedIn, Facebook; YouTube/TikTok a plus)
- Convert real-life expertise into educational, thought-leadership, and behind-the-scenes content
- Write strong captions that reflect professionalism, authenticity, and authority
- Repurpose long-form content (videos, calls, site visits, interviews) into short-form social assets
- Coordinate simple visuals, reels, carousels, and branded graphics
- Collaborate with the internal team for raw content, insights, and updates
- Highlight business growth, project wins, leadership insights, and operational excellence
- Craft narratives that build confidence and credibility with potential investors
- Track performance metrics and adjust content strategy accordingly
- Recommend improvements based on engagement, reach, and audience growth
Requirements
- 3+ years experience in branding, social media, or digital marketing
- Proven experience managing personal brands (especially founders, CEOs, or professionals)
- Strong English communication and copywriting skills
- Strategic thinker who understands positioning, not just aesthetics
- Highly organized, reliable, and proactive
- Experience in real estate, construction, property management, or finance (Nice-to-Haves)
- Familiarity with investor-focused or B2B branding (Nice-to-Haves)
- Basic video editing or content repurposing skills (CapCut, Canva, etc.) (Nice-to-Haves)
- Understanding of U.S. business culture (Nice-to-Haves)
Benefits
- Long-term, stable remote role
- Opportunity to shape a high-level executive brand from the ground up
- Exposure to real estate, construction, and investment-focused leadership
- Clear expectations, systems, and growth potential
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brandingsocial media managementdigital marketingcopywritingcontent creationvideo editingcontent repurposingperformance metrics trackingstrategic thinkingnarrative crafting
Soft skills
communicationorganizationalreliabilityproactivitycollaborationcreativityleadershipauthenticityprofessionalismtrust-building