Pluralsight

Senior Director of Marketing Operations

Pluralsight

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $186,900 - $247,700 per year

Job Level

Senior

About the role

  • Architect and optimize the operational infrastructure for marketing, including workflow systems, intake processes, timelines, and cross-functional communication frameworks
  • Establish and govern scalable project management methodologies that drive operational rigor, speed, and accountability across the organization
  • Ensure alignment and operational consistency across brand, demand gen, lifecycle, product marketing, creative, and digital teams
  • Oversee end-to-end campaign workflow including prioritization, resourcing, and delivery
  • Provide executive oversight of CRM and marketing automation operations to enable coordinated, multi-channel programs across all lifecycle stages
  • Own the lead scoring strategy, scoring model development, and end-to-end routing processes to Sales and BDR teams
  • Define and manage the data structure and governance for marketing systems, partnering closely with Data Analytics and RevOps to ensure clean, accurate, and scalable data flows
  • Optimize lead management processes and enforce funnel tracking standards
  • Build scalable processes, playbooks, QA standards, and compliance frameworks for campaign execution
  • Partner with IT and RevOps to ensure data integrity, automation, and system interoperability across platforms
  • Oversee the annual marketing budget, including planning, forecasting, and ongoing financial management across all marketing functions
  • Partner with Finance, Accounts Payable, Procurement, and senior marketing leaders to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial expectations
  • Maintain real-time visibility into budget status through monthly reviews, variance analysis, and reconciliation with Finance
  • Establish standardized processes for expense tracking, accruals, reporting, and compliance, driving financial accountability across the marketing organization
  • Partner with the Enterprise PMO to drive cross-functional initiatives such as product launches, GTM alignment, and enterprise technology rollouts
  • Own marketing’s contributions within enterprise-wide initiatives, ensuring alignment, accountability, and on-time delivery across product, GTM, operations, and customer experience
  • Serve as marketing’s point of accountability for corporate governance, including procurement, vendor onboarding, data usage, and financial controls
  • Develop scalable governance mechanisms that protect compliance standards while enabling operational agility
  • Build, mentor, and develop a high-performing Marketing Operations team

Requirements

  • 8+ years in marketing operations, project management, or marketing leadership with experience scaling execution in high-growth organizations
  • Proven ability to lead cross-functional initiatives and influence senior stakeholders
  • Strong leadership, communication, and organizational skills
  • Expertise with workflow/project management systems (e.g., Asana, Workfront, Jira)
  • Deep understanding of CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Braze)
  • Analytical, structured thinker able to simplify complexity
  • Working knowledge of procurement, vendor management, and governance frameworks
  • Experience in SaaS, subscription, or digital consumer businesses
  • Familiarity with privacy and compliance frameworks (e.g., GDPR, CCPA)
  • Experience partnering with an Enterprise PMO
  • Familiarity with procurement systems (e.g., Coupa, SAP Ariba)
  • Understanding of Agile or hybrid project methodologies
Benefits
  • competitive compensation packages
  • medical coverage
  • unlimited PTO
  • wellness reimbursements
  • Pluralsight subscription
  • professional development funds
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsproject managementlead scoring strategydata structure governancelead management processesfinancial managementcompliance frameworksanalytical thinkingAgile methodologiesvendor management
Soft Skills
leadershipcommunicationorganizational skillsinfluencing stakeholderscross-functional collaborationmentoringoperational agilityaccountabilitysimplifying complexityfinancial accountability