Pluralsight

Senior Director of Marketing Operations

Pluralsight

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • 🇺🇸 United States

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Salary

💰 $186,900 - $247,700 per year

Job Level

Senior

About the role

  • Architect and optimize the operational infrastructure for marketing, including workflow systems, intake processes, timelines, and cross-functional communication frameworks
  • Establish and govern scalable project management methodologies that drive operational rigor, speed, and accountability across the organization
  • Ensure alignment and operational consistency across brand, demand gen, lifecycle, product marketing, creative, and digital teams
  • Oversee end-to-end campaign workflow including prioritization, resourcing, and delivery
  • Provide executive oversight of CRM and marketing automation operations to enable coordinated, multi-channel programs across all lifecycle stages
  • Own the lead scoring strategy, scoring model development, and end-to-end routing processes to Sales and BDR teams
  • Define and manage the data structure and governance for marketing systems, partnering closely with Data Analytics and RevOps to ensure clean, accurate, and scalable data flows
  • Optimize lead management processes and enforce funnel tracking standards
  • Build scalable processes, playbooks, QA standards, and compliance frameworks for campaign execution
  • Partner with IT and RevOps to ensure data integrity, automation, and system interoperability across platforms
  • Oversee the annual marketing budget, including planning, forecasting, and ongoing financial management across all marketing functions
  • Partner with Finance, Accounts Payable, Procurement, and senior marketing leaders to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial expectations
  • Maintain real-time visibility into budget status through monthly reviews, variance analysis, and reconciliation with Finance
  • Establish standardized processes for expense tracking, accruals, reporting, and compliance, driving financial accountability across the marketing organization
  • Partner with the Enterprise PMO to drive cross-functional initiatives such as product launches, GTM alignment, and enterprise technology rollouts
  • Own marketing’s contributions within enterprise-wide initiatives, ensuring alignment, accountability, and on-time delivery across product, GTM, operations, and customer experience
  • Serve as marketing’s point of accountability for corporate governance, including procurement, vendor onboarding, data usage, and financial controls
  • Develop scalable governance mechanisms that protect compliance standards while enabling operational agility
  • Build, mentor, and develop a high-performing Marketing Operations team

Requirements

  • 8+ years in marketing operations, project management, or marketing leadership with experience scaling execution in high-growth organizations
  • Proven ability to lead cross-functional initiatives and influence senior stakeholders
  • Strong leadership, communication, and organizational skills
  • Expertise with workflow/project management systems (e.g., Asana, Workfront, Jira)
  • Deep understanding of CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Braze)
  • Analytical, structured thinker able to simplify complexity
  • Working knowledge of procurement, vendor management, and governance frameworks
  • Experience in SaaS, subscription, or digital consumer businesses
  • Familiarity with privacy and compliance frameworks (e.g., GDPR, CCPA)
  • Experience partnering with an Enterprise PMO
  • Familiarity with procurement systems (e.g., Coupa, SAP Ariba)
  • Understanding of Agile or hybrid project methodologies
Benefits
  • competitive compensation packages
  • medical coverage
  • unlimited PTO
  • wellness reimbursements
  • Pluralsight subscription
  • professional development funds

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing operationsproject managementlead scoring strategydata structure governancelead management processesfinancial managementcompliance frameworksanalytical thinkingAgile methodologiesvendor management
Soft skills
leadershipcommunicationorganizational skillsinfluencing stakeholderscross-functional collaborationmentoringoperational agilityaccountabilitysimplifying complexityfinancial accountability