Email Lifecycle Manager – Temporary, with Potential Conversion to Long-Term Role
Plume
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $80,000 - $85,000 per year
About the role
- Develop and execute Plume’s lifecycle marketing strategy through email campaigns.
- Build and maintain automated journeys that nurture leads, onboard new members, and re-engage lapsed audiences.
- Collaborate with team members and stakeholders to craft high-performing copy and visuals that align with Plume’s voice and values.
- Use data and segmentation to deliver targeted messaging that improves conversion and drives membership growth.
- Design and manage A/B tests to continually optimize engagement and performance.
- Oversee campaign calendars to ensure timely execution and alignment with broader marketing initiatives.
- Monitor campaign performance, analyze results, and provide data-driven insights and reports.
- Maintain email deliverability and compliance best practices (CAN-SPAM, HIPAA, etc.).
- Stay current with lifecycle and email marketing trends to keep Plume’s strategy fresh and competitive.
- Manage our CRM platform and maintain good list hygiene.
- Design emails that adhere to modern email marketing best practices (mobile-first, accessibility, etc.).
Requirements
- A strong understanding and appreciation for the trans experience and a desire to increase access to gender-affirming care.
- 5+ years of experience in lifecycle management, email marketing, and CRM management with a proven record of success.
- 3+ years of experience developing and executing email marketing strategies.
- Deep proficiency in modern ESPs, such as ActiveCampaign, HubSpot, Klaviyo, or similar tools, particularly with email automation and CRM management.
- Experience with WYSIWYG (drag-and-drop) email design tools, such as BeeFree, Stripo, or similar tools.
- Experience with analysing email marketing performance and making data-driven optimizations.
- Ability to work collaboratively with cross-functional teams, including designers, marketers, and product teams.
- Strong organizational skills and the ability to manage multiple projects with tight deadlines.
Benefits
- Ground-Floor Equity (Series B)
- Free Medical, Dental, and Vision on the first of the month after you start full-time work
- Unlimited PTO
- 11 paid holidays and company shut-down for a week in December
- 401(k)
- Free Plume and BetterHelp Subscriptions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingemail campaignsA/B testingdata analysisemail marketing strategiesCRM managementemail automationemail designsegmentationconversion optimization
Soft skills
collaborationorganizational skillsproject managementdata-driven decision makingcommunication