
Email Marketing Manager
PLOS
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
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Salary
💰 £42,000 - £57,000 per year
Job Level
About the role
- Own the end-to-end execution of email campaigns, including planning, audience segment preparation, dynamic content creation, setup, testing, deployment, and optimization.
- Develop and deliver engaging and on-brand communications that apply best practices in email UX, accessibility, and deliverability.
- Ensure timely delivery of all campaigns in a fast-paced, multi-project environment.
- Lead systematic A/B testing across subject lines, creative, CTAs, timing, and content structure.
- Partner closely with the in-house content teams and the external design teams to evolve the creative direction of email communications.
- Use channel insights to develop a deep understanding of audience needs, behaviors, and complex lifecycle stages.
- Build and refine segmentation strategies to support targeted, multi-faceted messaging.
- Identify and implement opportunities for enhanced personalization to increase relevance and engagement.
- Support the development of long-term contact strategies that nurture, convert, and retain complex audiences.
- Monitor email channel performance and apply learnings to improve future campaigns.
- Partner with the Reporting, Insights & Analysis Manager to interpret results and translate insights into actionable improvements.
- Share campaign-level channel insights with stakeholders, highlighting wins, opportunities, and trends.
Requirements
- Bachelor’s degree or professional equivalent (CIM, IDM) in Marketing; or equivalent experience
- Hubspot experience required
- Experience working with enterprise-level ESPs or marketing platforms such as HubSpot
- Proven success delivering complex, segmented, and personalized email campaigns at scale.
- Demonstrated experience with audience segmentation, dynamic content, and lifecycle messaging.
- Highly organized, detail-oriented, and deadline-driven.
- Strong creative instincts paired with analytical thinking.
- Comfortable managing multiple priorities in a fast-paced environment.
- Excellent written and verbal communication skills.
- Curious, proactive, and continuously looking for ways to improve performance.
- Strong collaborator who thrives in cross-functional environments.
- Familiarity with global email compliance standards (GDPR, CCPA, CAN-SPAM, CASL).
- Knowledge of HTML/CSS for email editing and troubleshooting is preferred.
Benefits
- Private medical insurance
- Life assurance
- Income protection
- Personal accident insurance
- Pension with up to 10% employer match
- 25 days holidays, market competitive Maternity and Paternity leave
- Birthday and three winter holidays days off
- 2 days paid time off for volunteering per year
- Fully remote work environment with stipend on joining for home office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email campaign executionaudience segmentationdynamic content creationA/B testingemail UXemail deliverabilityHTMLCSSlifecycle messagingpersonalization strategies
Soft Skills
highly organizeddetail-orienteddeadline-drivenanalytical thinkingexcellent communicationcuriousproactivecollaborationmulti-taskingcreative instincts
Certifications
Bachelor’s degree in MarketingCIMIDM