Pleo

Senior/Staff Growth Product Designer

Pleo

full-time

Posted on:

Location Type: Hybrid

Location: København • Denmark

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Job Level

Senior

About the role

  • Growth at Pleo is about removing the distance between someone discovering Pleo and getting genuine value from it. As a Senior / Staff Product Designer, you'll own the design of our self-serve and activation experiences: the moments that determine whether a new customer gets it, commits to it, and keeps coming back.
  • You'll work in a highly collaborative pod alongside product, engineering, data science, and content design, moving fast and making evidence-based decisions. This isn't a role about polishing surfaces but about understanding what drives behaviour, designing experiments that test real hypotheses, and shipping work that moves the metrics that matter.
  • Specifically, you'll:
  • Own end-to-end design for key PLG surfaces: signup flows, onboarding, in-product activation, freemium-to-paid conversion, and self-serve upgrade experiences.
  • Shape the design strategy for your area, working from first principles and customer insight.
  • Partner with data and research to define what success looks like, instrument your work, and close the loop on what you've shipped.
  • Run and contribute to design experiments: from quick tests on friction points to larger bets on new onboarding models.
  • Use Pleo's design system (Telescope) fluently and contribute patterns back to it when you spot gaps or opportunities.
  • Bring content and localisation thinking into your work early. Pleo operates across multiple markets and great activation design works across all of them.
  • Help raise the quality bar across the team: through critique, clear documentation, and showing what good looks like.

Requirements

  • Significant experience designing in a PLG or growth context. You've worked on onboarding, activation, self-serve conversion, or freemium flows and you understand the discipline.
  • A portfolio that demonstrates strong craft and measurable impact. We want to see the thinking behind the work, not just the final screens.
  • Comfort operating in a highly quantitative environment. You know how to read a funnel, form a hypothesis, and design to test it.
  • Experience working closely with data science, analytics, and research partners (and knowing when to lean on each).
  • Strong communication skills and the ability to bring partners along on your design rationale. At Staff level, you're influencing decisions well beyond your immediate team.
  • A pragmatic instinct for scope and speed. Growth teams move fast. You know how to balance fidelity with velocity.
  • Comfort with ambiguity. You can define the problem as well as solve it.
  • You've done things like…
  • Redesigned a signup or onboarding flow and shipped measurable improvements to activation or conversion rates.
  • Run a structured design experiment (formed the hypothesis, designed the variants, analysed the results, and decided what to do next).
  • Worked in a multi-market or multi-locale product and considered localisation as a design constraint from the start.
  • Identified a structural problem in the user journey and made the case for addressing it at the right level of scope.
  • Mentored other designers or contributed to how your team thinks about growth design, not just your own output.
Benefits
  • 💳 Your own Pleo card (no more out-of-pocket spending!)
  • 🍜 Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
  • 🏥 Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
  • 🌴 We offer 25 days of holiday + your public holidays
  • 🏠 For our Team, we offer both hybrid and fully remote working options
  • 🏖️ Option to purchase 5 additional days of holiday through a salary sacrifice
  • ❤️‍🩹 We use MyndUp to give our employees access to free mental health and well-being support with great success so far
  • 👶 Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product designonboarding designactivation designself-serve conversionfreemium flowsdesign experimentsuser journey analysisdesign system contributionquantitative analysishypothesis testing
Soft Skills
strong communicationcollaborationinfluencing decisionspragmatic instinctcomfort with ambiguitymentoringcritical thinkingdocumentationcustomer insightdesign rationale