Plaud

Global Brand Director

Plaud

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $200,000 - $250,000 per year

Job Level

Lead

About the role

  • Define and continuously evolve Plaud’s brand positioning and narrative architecture.
  • Translate “Amplify Human Intelligence” into resonant storytelling frameworks.
  • Position Plaud as category thought leader in AI + work intelligence.
  • Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Plaud’s purpose.
  • Oversee the production of hero content: brand films, manifestos, keynotes, and flagship campaigns.
  • Establish content calendar aligned with product roadmap and strategic campaigns.
  • Drive global brand communications strategy, aligning PR, keynote, and partnership storytelling to reinforce brand equity.
  • Lead strategic partnerships and cultural collaborations that elevate Plaud’s image.
  • Collaborate with agencies, creative studios, and media partners to produce world-class campaigns.
  • Safeguard global brand integrity across all internal and external communications.
  • Establish and monitor brand health KPIs — awareness, preference, sentiment, and share of voice — to inform ongoing strategy.
  • Build cross-market brand review systems to ensure local relevance while maintaining global consistency. Ensure brand coherence across owned channels.
  • Oversee Brand VI evolution; Product launch films; Campaign systems; Website creative direction; Channel creatives, etc.
  • Build scalable design systems.
  • Raise creative bar to “luxury tech” standard.
  • Lead a multidisciplinary team across Brand Content, Brand Communications, PR, Social Media, Creative & Design.
  • Partner closely with regional marketing leads globally.
  • Mentor and inspire teams to deliver elevated, high-craft brand experiences that drive both brand and business impact.

Requirements

  • 8-15 years of experience in brand leadership, with proven success as a Brand Director or equivalent at a FAST-GROWING brand.
  • Deep expertise in brand positioning and storytelling — with an eye for detail and premium AI/tech aesthetics.
  • Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, and Asia.
  • Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners.
  • Builder mindset and entrepreneurship.
  • Good at using AI tools to improve work efficiency.
Benefits
  • Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
  • 401(k) plan for full time employees with company matching.
  • Unlimited PTO, plus 13 paid holidays.
  • 12 weeks of paid time off to spend time with your new family, regardless of gender.
  • Minimum of 3x in office per week.
  • New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
  • Best office equipment. Annual offsites. Free office drinks and snacks.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand positioningstorytellingcontent creationbrand communications strategybrand health KPIsdesign systemscampaign managementstakeholder managementcross-functional team leadershipAI tools
Soft Skills
leadershipinspirationcollaborationentrepreneurshipattention to detailstrategic thinkingcreativitymentoringcommunicationcultural collaboration