Plaud

Senior User Communications Specialist

Plaud

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Own a core lifecycle phase end-to-end (post-acquisition onboarding, conversion, engagement, renewal, or win-back), with accountability for user outcomes and business impact.
  • Define lifecycle strategy and hypotheses by identifying target user behaviors, prioritizing initiatives, and setting success metrics tied to funnel and cohort performance.
  • Design, sequence, and lead experimentation across automation, segmentation, messaging, timing, and triggers, and make clear decisions on what to scale, iterate, or stop.
  • Translate lifecycle data into decisions, diagnosing drop-offs, engagement decay, or churn patterns and adjusting strategy based on evidence rather than intuition.
  • Set execution standards and guide specialists, reviewing work, unblocking delivery, mentoring execution talent, and ensuring learnings compound across the team.

Requirements

  • 3-5 years of experience in lifecycle, CRM, or growth marketing, with direct ownership of meaningful user outcomes in subscription or usage-based products.
  • Hands-on experience with lifecycle platforms such as Klaviyo, Braze, MoEngage, or similar, with strong understanding of automation logic, segmentation, and experimentation.
  • Strong analytical capability, comfortable working with funnel analysis, cohort behavior, and experiment results; ability to query or reason directly with data (e.g. SQL) is a plus.
  • Experience operating in global or multi-market environments, balancing global consistency with regional nuance without fragmenting strategy or ownership.
  • Clear, decisive communicator with an ownership mindset, able to make trade-offs, challenge assumptions constructively, and be accountable for outcomes rather than activity.
Benefits
  • Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success.
  • High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity.
  • Comprehensive Health & Retirement Benefits Top-tier medical, dental, and vision insurance for employees and dependents, supported by a generous employer subsidy, plus a 401(k) retirement plan with company matching for full-time employees.
  • Time Off & Workplace Benefits Unlimited PTO, plus 13 paid holidays, 12 weeks of fully paid parental leave for all parents, a hybrid work model with a minimum of three in-office days per week, and access to high-quality office snacks, drinks, and equipment.
  • Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency.
  • Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires.
  • Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMgrowth marketingautomation logicsegmentationexperimentationfunnel analysiscohort behaviorSQL
Soft Skills
analytical capabilityclear communicationdecisivenessownership mindsetconstructive challengeaccountability