Plante Moran

Regional Marketing Coordinator – Go To Market

Plante Moran

full-time

Posted on:

Location Type: Hybrid

Location: Columbus • Ohio • United States

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Salary

💰 $23 - $27 per hour

Job Level

Junior

About the role

  • Partners with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
  • Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools including Adobe Workfront.
  • Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting.
  • Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas.
  • Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables.
  • Event and sponsorship execution may be up to 50% of responsibilities.
  • Creates and edits content for marketing campaigns.
  • Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
  • Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.
  • Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Adobe Marketo.
  • Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.
  • Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
  • Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals.
  • Attends and supports in person events with clients and prospects.

Requirements

  • Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area
  • Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree
  • Excellent attention to detail
  • Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed
  • Experience with CRM and marketing automation software a plus
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • Life insurance
  • Flexible Time Off
  • 401(k) plan
  • Business-related travel expense reimbursement
  • Pension plan for eligible staff
  • Discretionary bonus plan for eligible staff

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketingcontent creationdata analysiscampaign managementevent coordinationsponsorship negotiationproject managementmulti-channel marketingdigital communicationsCRM
Soft skills
attention to detailtime managementorganizational skillsmultitaskingcommunicationrelationship managementnegotiationcollaborationproblem-solvingadaptability