PlanetBids

Product Marketing Manager

PlanetBids

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Salary

💰 $75,000 per year

About the role

  • Conduct research to better understand vendor needs, challenges, and behaviors
  • Speak with customers and analyze feedback to uncover marketing opportunities
  • Perform competitive research and market analysis
  • Help develop and refine VendorLine’s messaging and value proposition
  • Translate product features into clear, compelling benefits for vendors
  • Ensure messaging is consistent across marketing channels and materials
  • Share insights and recommendations that help refine VendorLine’s positioning and marketing strategy
  • Own and manage the VendorLine website experience
  • Update and optimize product pages, landing pages, and site messaging
  • Ensure the website clearly communicates VendorLine’s value and supports marketing initiatives
  • Create content that supports VendorLine marketing efforts, including: Blog articles, Educational resources, Learning Center content, Product explainers and feature highlights
  • Develop content that helps vendors better understand procurement opportunities and how VendorLine supports their success
  • Plan, build, and launch marketing campaigns that promote VendorLine and drive vendor adoption
  • Create and manage paid advertising campaigns (e.g., Google Ads, social ads), including targeting, messaging, and performance optimization
  • Create campaign assets such as landing pages, emails, and supporting content
  • Monitor and optimize campaign performance across channels
  • Identify opportunities to improve campaign performance, engagement, and conversion over time

Requirements

  • 2–5 years of experience in product marketing, SaaS marketing, or related roles required
  • Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits
  • Experience developing or contributing to product messaging and positioning
  • Ability to conduct customer and market research and turn insights into actionable recommendations
  • Experience creating marketing content such as landing pages, product pages, emails, and educational content
  • Experience managing or updating marketing websites or landing pages
  • Experience planning and executing marketing campaigns across channels
  • Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization
  • Ability to analyze performance and identify opportunities to improve engagement and conversion
  • Travel requirements up to 20% – quarterly travel to conferences and tradeshows
  • Ability to work both autonomously as well as within a team in a remote work environment.
  • As a requirement, all candidates must be physically based in the United States and able to legally work for any employer.
Benefits
  • Competitive pay that recognizes your skills and contributions
  • Flexible scheduling in a fully remote environment
  • Unlimited PTO with an annual vacation bonus to encourage recharging
  • Medical insurance with generous company contributions
  • Dental and vision insurance with 100% of employee premiums paid by the company
  • Company-paid short-term and long-term disability coverage
  • Company-paid life and AD&D insurance, with options to increase your coverage
  • Flexible Spending Account (FSA) and Dependent Care FSA options
  • 401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match
  • Legal Club membership for personal legal support
  • Employee Assistance Program for confidential counseling and resources
  • Career pathing and professional development to help you grow and thrive
  • A collaborative, engaged culture where your ideas matter and your voice is heard
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingSaaS marketingmarket researchcontent creationcampaign planningperformance optimizationcopywritingcompetitive analysiswebsite managementadvertising management
Soft Skills
strong writing skillscommunicationanalytical skillsteamworkautonomyinsight generationrecommendation developmentcustomer engagementadaptabilitytime management