Plaid

Digital Marketing Manager

Plaid

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $118,800 - $141,600 per year

About the role

  • Lead the strategy and execution of high-impact paid campaigns across channels like Search, Social, Display, and CTV to drive qualified pipeline and revenue
  • Manage and pace multi-million-dollar media budgets, making data-driven allocation decisions to maintain a strong return on ad spend while ensuring high lead quality
  • Work closely with Product Marketing and Sales, define targeted messaging and audience segments to evolve our narrative across the full funnel
  • Responsible for continuous optimization, developing testing roadmaps, and translating complex data into actionable insights for stakeholders across the organization

Requirements

  • 5+ years of experience B2B marketing, with direct ownership of digital marketing program
  • Content strategy experience, preferred
  • Experience fintech or startup environments, preferred
  • Proficiency in Tabaleau or other data visualization tools
  • Ability to translate performance data into clear insights and recommendations for stakeholders
  • Proven track record of executing digital campaigns that influenced pipeline and/or revenue outcomes
  • Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
  • Demonstrated ability to build cross-functional partnerships
  • Solution-oriented, proactive mindset and ability to thrive in ambiguity
Benefits
  • Reasonable accommodations for candidates with disabilities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdigital marketingcontent strategydata-driven decision makingcampaign optimizationdata visualizationperformance data analysislead generationpipeline influencerevenue outcomes
Soft skills
written communicationverbal communicationcross-functional collaborationsolution-oriented mindsetproactive mindsetability to thrive in ambiguity