Plaid

Account-Based Marketing Manager

Plaid

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

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Salary

💰 $118,800 - $141,600 per year

About the role

  • Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
  • Translate go-to-market priorities into strategic campaignsDefine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
  • Lead digital ABM execution across paid social, display, and other account-based channelsCollaborate with other Digital Marketing team members to develop and apply insights across ABM programs
  • Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
  • Establish operating processes and communication frameworks to align Marketing and Sales around ABM
  • Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue

Requirements

  • 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
  • Experience fintech or startup environments, preferred
  • Proficiency in any data visualization tool
  • Ability to translate performance data into clear insights and recommendations for stakeholders
  • Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
  • Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
  • Demonstrated ability to build cross-functional partnerships
  • Solution-oriented, proactive mindset and ability to thrive in ambiguity
Benefits
  • Health insurance
  • Flexible work hours
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
account-based marketingB2B marketingdata visualizationdigital marketingcampaign executionperformance data analysisreportingpipeline influencerevenue outcomes
Soft skills
written communicationverbal communicationcross-functional collaborationsolution-oriented mindsetproactive mindsetability to thrive in ambiguity