Product Marketing Intern
Coinbase
Web3
GTM Operations Analyst
Plaid
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California, New York, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $103,968 - $187,200 per year
Job Level
Mid-LevelSenior
Tech Stack
SQLTableau
About the role
- Own and standardize top of funnel performance analysis, tracking lead generation, conversion rates and attribution for Marketing and New Business
- Lead comprehensive top of funnel and marketing analytics for business reviews, presenting key performance metrics, identify growth opportunities and provide data-backed recommendations to marketing leadership
- Partner with Business Intelligence to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
- Conduct in-depth analysis of marketing campaigns across channels, build and maintain accurate predictive performance models, and present optimization recommendations
- Support multiple marketing functions and channel owners to provide strategic analysis, forecasting and insights for planning and optimization including: SEO and web, digital, events, customer, and lifecycle marketing team
- Build strategic partnerships with the Finance, Business Intelligence, Business Systems, and GTM Ops teams to ensure alignment, integration, and smooth workflow across marketing, sales, and other business functions
Requirements
- 5+ years of experience in Marketing, Sales, or Revenue Operations
- Experience in B2B, fintech or startup environments, preferred
- Proficiency in Tableau or other data visualization tools
- Proficiency in SQL and Excel/Google Sheets for data querying, extraction and analysis
- Experience with designing and rolling out KPIs and dashboards
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented, proactive mindset and ability to thrive in ambiguity
Benefits
- Equal opportunity employer
- Values diversity at the company
- Reasonable accommodations for candidates with disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysispredictive performance modelsKPI designdashboard creationlead generation analysisconversion rate analysisattribution modelingmarketing analyticsdata queryingdata extraction
Soft skills
written communicationverbal communicationcross-functional partnershipsolution-oriented mindsetproactive mindsetability to thrive in ambiguity
