PLACE

Growth Marketing Manager

PLACE

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $85,000 - $110,000 per year

About the role

  • Execute and optimize demand generation programs with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders
  • Run day-to-day execution across customer acquisition channels including SEO/GEO, SEM, paid social, AI-driven campaigns, and events, within a disciplined budget
  • Execute and optimize account-based marketing (ABM) campaigns to generate qualified pipeline from key enterprise and mid-market lending accounts, in close alignment with sales
  • Manage campaign performance from audience to impression to MQL to opportunity, using tools such as 6sense, Demandbase, HubSpot, and Pardot to deploy targeted content and measure engagement across account lists
  • Track, analyze, and report on campaign performance, pipeline contribution, conversion rates, and ROI, sharing insights with marketing and sales leadership
  • Partner closely with sales to align on targeting, messaging, campaign execution, and follow-up
  • Support event strategy by owning execution and optimization, including pre-event outreach, on-site execution, and post-event pipeline follow-through
  • Own and optimize key sections of the website as a growth asset, testing and improving conversion across the funnel
  • Collaborate with content and creative partners to develop assets that support pipeline generation and sales conversations
  • Contribute insights and recommendations to improve demand generation performance as the business grows
  • Experiment intelligently, starting digital-first and expanding into new channels when data supports it.

Requirements

  • 3–5 years of hands-on experience in growth marketing, demand generation, or performance marketing in a B2B SaaS environment
  • Proven experience executing campaigns that contribute meaningfully to inbound pipeline
  • Hands-on experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
  • Experience supporting or executing account-based marketing programs
  • Strong analytical skills and comfort measuring performance beyond vanity metrics
  • Experience with marketing automation and CRMs, particularly Salesforce and/or Pardot
  • Comfort experimenting with new tools and acquisition models (AI-assisted content, automation, personalization) and learning quickly from results
  • A scrappy, owner mindset — you’re comfortable being the person who does the work
  • Solid design and messaging judgment, even if you’re not a designer by trade
  • Strong cross-functional collaboration skills, especially with sales
  • Motivation to grow into broader ownership and leadership as the marketing function scales.
Benefits
  • health insurance
  • retirement plans
  • paid time off
  • flexible work arrangements
  • professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingSEOSEMpaid socialconversion funnelscampaign performance analysispipeline contribution measurementmarketing automationB2B SaaS
Soft Skills
analytical skillscross-functional collaborationowner mindsetdesign judgmentcommunication skillsmotivation for leadershipadaptabilityproblem-solvingcreativitystrategic thinking