PIPA Engagement

Marketing Manager | GTM, Growth Focus | SaaS

PIPA Engagement

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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Job Level

Junior

Tech Stack

Go

About the role

  • You will be our first dedicated marketing hire and actively shape the entire go-to-market process.
  • From strategy to operational execution, you are responsible for the full marketing funnel — with a focus on Growth, Demand Generation and funnel optimization.
  • Design and execute targeted growth campaigns.
  • Build and optimize funnel structures (e.g., landing pages, email flows, paid social).
  • Test and iterate on performance-based initiatives to generate MQLs.
  • Collaborate with Sales/SDR to provide targeted content and campaign support.
  • Own KPIs across the customer journey (CAC, CPL, MQLs, SQLs).
  • Provide strategic sparring with founders and, when needed, external agencies.

Requirements

  • Several years of experience in SaaS marketing (ideally in early-stage startups or scale-ups).
  • Understanding of technical target audiences (e.g., field service, infrastructure).
  • Hands-on mentality with a high degree of ownership.
  • Experience building and scaling growth marketing processes.
Benefits
  • Close collaboration with founders.
  • High-ownership culture with plenty of scope to shape initiatives and fast iteration.
  • Performance-oriented environment focused on impact rather than bureaucracy.
  • Hybrid working model for Hamburg and Berlin | remote also an option.
  • 50% employer contribution to the company pension scheme.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingdemand generationfunnel optimizationcampaign executionlanding page designemail marketingpaid social advertisingperformance testingMQL generationKPI management
Soft Skills
strategic thinkingcollaborationownershipinitiativecommunication