Responsible for building and operating a revenue-driven marketing function
Own and lead the overall marketing strategy across both Acumatica ERP and IT Managed Services (MSP)
Act as the primary decision-maker for marketing priorities
Design and execute multi-channel demand generation programs
Optimize the full sales funnel by developing and deploying lead nurturing programs
Build and operate repeatable, system-driven marketing programs
Establish and own key performance metrics including pipeline generation and conversion rates
Collaborate closely with sales teams to ensure alignment between marketing efforts and sales objectives
Build and lead a high-performing marketing function capable of supporting both ERP and MSP growth initiatives

Requirements

8 – 12+ years of experience
5+ years of experience in demonstrated ownership of pipeline and revenue impact in B2B marketing
3+ years in a senior or leadership role
Proven expertise in ERP, IT MSP, or related industries
Strong background in digital marketing, content marketing, and demand generation
Proficiency with marketing automation tools (HubSpot preferred), CRM platforms, email automation, ZoomInfo, and analytics tools
Excellent written and verbal communication skills
Strong project management and budgeting skills
Bachelor's degree in marketing, Business, or a related field (Master’s degree preferred but not required)

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingpipeline generationrevenue impactdigital marketingcontent marketingdemand generationproject managementbudgeting

Soft Skills

leadershipcommunicationcollaboration

Certifications

Bachelor's degree in marketingBachelor's degree in Business