Own, administer, and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM
Manage and troubleshoot integrations across the marketing tech stack, including SalesLoft, ZoomInfo, LeanData, Google Analytics, and Smartsheet
Ensure data accuracy, integrity, security, and compliance across all platforms
Administer user permissions and support adherence to data privacy regulations
Design and maintain lead scoring, routing, and nurturing workflows to optimize Sales handoff
Ensure accurate MQL tracking, reporting, and data hygiene within Salesforce
Own and evolve attribution models to measure and improve campaign performance and ROI
Build, automate, and maintain marketing dashboards and reports in Salesforce, Google Analytics, and related tools
Deliver actionable insights into lead conversion, campaign effectiveness, and pipeline impact
Continuously evaluate and refine KPIs to improve forecasting, visibility, and decision-making
Support campaign execution by ensuring proper setup of automation workflows, nurture programs, and landing pages
Maintain campaign data accuracy, including UTMs, conversion tracking, and attribution tagging
Implement and manage A/B testing frameworks to optimize engagement and conversion rates
Partner closely with Sales, Customer Success, and Revenue Operations to align processes, reporting, and lead flow
Train and support internal teams on marketing tools, analytics, and best practices
Identify opportunities to automate and scale workflows for increased efficiency

Requirements

3+ years of experience in Marketing Operations, preferably in B2B SaaS, cybersecurity, or a related industry
Hands-on experience with Salesforce, Pardot (or similar marketing automation platforms), and marketing analytics tools
Strong understanding of lead management, attribution modeling, and data governance best practices
Proficiency with Google Analytics, Salesforce reporting, Smartsheet, and campaign tracking tools
Strong analytical skills with a passion for turning data into insights
Ability to work independently, manage multiple priorities, and proactively solve problems in a fast-paced environment

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationlead scoringattribution modelingdata governanceA/B testingcampaign trackingdata accuracydata integritydata privacyreporting

Soft Skills

analytical skillsproblem-solvingindependencetime managementcommunicationcollaborationtrainingadaptabilityattention to detailproactivity