Pinckney Hugo Group

General

• Develop omnichannel digital media strategies and plans that align with client goals and objectives
• Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs
• Present and defend your strategic recommendations with confidence and clarity
• Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations
• Plan and execute across Programmatic, Social and Search Channels (including AI Search)
• Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans
• Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization
• Translate performance data into strategic insights and actionable recommendations
• Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation
• Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders
• Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation

Senior Digital Media Strategist