Senior Digital Media Strategist

Pinckney Hugo Group

Senior Digital Media Strategist overseeing digital media planning for 3–5 key accounts. Collaborate with cross-functional teams to deliver measurable campaign outcomes and meet performance KPIs.

Posted 7/18/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing omnichannel digital media strategies, with a strong focus on data-informed recommendations and performance evaluation. Proficient in collaborating with cross-functional teams and external partners to drive campaign success across various digital platforms.

Highest-signal resume keywords

Digital Media PlanningProgrammatic BuyingGoogle AdsPaid Social PlatformsAnalytics and Measurement Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Omnichannel Digital Media StrategiesMedia Plan PresentationsCampaign Setup and OptimizationData Analysis and InsightsTagging and Measurement Strategies

Soft Skills

Organizational SkillsDetail ManagementWritten CommunicationVerbal CommunicationTeam Collaboration

Tools & Technologies

The Trade DeskDV360Google AdsMRI/SimmonsMedia Radar

Certifications & Qualifications

Google Ads CertificationGoogle Analytics CertificationPaid Social Platforms Certification

Industry Keywords

Programmatic MediaShopper MarketingRMN ActivationsCampaign Performance EvaluationConsumer Behavior Trends

About the role

Key responsibilities & impact

Develop omnichannel digital media strategies and plans that align with client goals and objectives
Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs
Present and defend your strategic recommendations with confidence and clarity
Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations
Plan and execute across Programmatic, Social and Search Channels (including AI Search)
Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans
Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization
Translate performance data into strategic insights and actionable recommendations
Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation
Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders
Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation

Requirements

What you’ll need

5+ years of experience planning and buying digital media across a range of platforms
Hands-on experience buying within paid social, Google Ads and programmatic platforms (The Trade Desk, DV360)
Experience with Shopper Marketing and RMN activations a plus
Experience working with analytics, attribution and measurement tools
Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)
Certifications in Google Ads, Analytics, or Paid Social platforms preferred
Exposures to media planning tools including MRI/Simmons and Media Radar
Outstanding organizational skills
Strong detail management
Excellent written and verbal communications ability
Ability to work independently and as part of a team

Benefits

Comp & perks

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect